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Jan 13 2011

Using Tweet chats to build an audience

category: blogging author:

Do you have a regular period of time, perhaps a couple of hours, each week that you can devote to hosting a tweet chat?  Because I’ve seen bloggers and writers successfully turn these twitter events into a solid audience for their blog or their product.

A tweet chat is basically a chat session hosted on twitter where participants contribute by using the same hash tag.  For example, #writechat takes place on Sunday afternoons and #litchat on Wednesday evenings.  A little research on twitter will turn up chats in many different topics.  There are even more casual exchanges on a number of topics that go on throughout the week with no set time span, but the focused chats can take off faster and pull participants in more quickly.

Now a good way to get started with a Tweet Chat is to look for some chats that already take place on topics you’re interested.  Join in those. They’ll let you experience the rhythm of a tweet chat first hand and also help you build both followers and a potential audience for your own chat.  I always gain followers when I do a tweet chat.  In fact, if you don’t have the time to host a chat, just participating in existing chats can boost your readership.

But if you want to host your own chat, there are few steps to take. First, don’t be worried if there are already chats taking place that seem to be on the same topic. You can always put a different spin on it. But check the schedules for the existing chats and find a time when those aren’t taking place. People often love to chat about their favorite subject and those who aren’t able to take part in an already scheduled Sunday chat may join in your Monday night chat.  Once you’ve decided on a good time for your chat, tweet about it and let your followers know.  But don’t discount the spur of the moment joiners.  Once you get one follower tweeting with the hashtag for your chat, everyone they know will see that on twitter and they may decide to join in. For each one of those, there will be more people who see the hashtag.  As long as you can keep the topics interesting and the conversation flowing, everyone will have a great time.   And you’ll be on your way to Tweetchat success.

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