Today I’m going to introduce you to one of my favorite Twitter tools. A little site called Friend or Follow. Now, there is one thing that Friend or Follow does that you need. It will tell you who isn’t following you back. Well, it also tells you who follows you and who you aren’t following back. And gives you a list of friends where you both follow each other. But the last two work in your favor. The first tells you want’s working against you.
Here’s what you need to know. On twitter, your influence is calculated by the number of followers you have related to the number of people you follow. If you have more followers than people you follow back, then you have a greater influence. Now, I’m going to share a little secret — you can achieve this simply by checking to see when your followers last tweeted and unfollowing members who’ve stopped tweeting. This will make your numbers go up but you won’t piss off active followers.
So, why do you need Friend or Follow? Well, because other twitter people know that they need more followers than people they follow. Some have resorted to using the annoying tactic of going out and following new people on a regular basis. They wait for some of those people to follow back. Then they unfollow them. Which means your influence goes down and their influence goes up.
Which is where FriendorFollow comes in. Use it to check to see who is playing twitter tricks on you.