It’s the start of the New Year and time to look at what we’ve been doing with blogging and make those plans on how to improve over the next year. Now if you miss doing this at the beginning of the year, you can always step back and take a look at your blog at any time of the year. In fact, doing this more than once a year might be beneficial.
There are some things that I look at every year. First I like to look at the appearance of the blog. A new year can be a great time to switch to a new theme to freshen things up. Also, I look at any pages (as opposed to posts) that I have on the blog. Since pages aren’t updated as regularly as blog posts, it can be easy for them to become outdated. Also, I look at the way I’m structuring the blog. Do I have a good presentation of content and images? Over the years, I’ve made minor adjustments to the way I handle images in my posts that help make the posting go a lot faster. After all, why get bogged down fiddling with embedding images if you don’t have to.
Of course this is also a good time to review your content strategy. What have you done during the last year that was most effective as far as content? What was least effective? But don’t stop there. Consider what took the most time and what took the least. Those things that are low in effectiveness but time consuming are the things you need to consider eliminating.
So, have you reviewed your blog for the new year?