This is the big question most bloggers face soon after they start blogging — how often should the blog be updated? And the question that follows that is — how much time am I going to need to make this blog a success? Now there’s no single right answer to the question because there’s no single type of blog or audience.
Now most readers are going to expect a blog to be updated at least on a weekly basis. This is frequent enough to give readers something to come back for on a regular basis. And even a casual blogger should be able to make a weekly post to their blog. And while it’s okay if you miss a week here and there, remember that you don’t want the blog to start looking stagnate or deserted by the owner.
But depending on the goal of your blog, one post a week may not be often enough. If you want to blog to promote an affiliate marketing site or to gain enough of a reader base to make money off of a Google ads account, you’ll find that the challenge isn’t just in writing posts, it’s in keeping a good spot on the search engines. Google and other search engines check to see if there has been recent activity on a blog or site when determining the rank. So, if you’re blogging on a popular or common topic, you may find that you have to blog daily to keep the site ranking.
So, before you begin that blog, consider your goals. Are you just writing a casual blog that will be fine with a weekly update or are you chasing the affiliate marketing dream? Because even in blogging, it takes work to make the money flow.