I want to tell you about one blogging technique that works in two great ways. It helps you attract more readers to your blog while at the same time, giving you a chance to take a blogging break. Now, for many of us a blog is a commitment. Many of the top blogs out there are known for posting at least once a day if not multiple times a day. And readers come to expect that regularity. But for a blogger, it can be tiring. So some bloggers have started grouping together to offer each other the chance to be a guest blogger.
The guest blogger concept can work many different ways and you’ll want to decide on the one that is best for you, but I’ll give you a quick look at the most common process. Generally, when you’re invited to guest blog, you write a post or two for another blogger’s blog. Those post go on his or her blog, not yours. But they always include information on who you are and a link back to your blog. This is great because it lets followers of the other blog find you and potentially become followers of your blog. And it also helps you build a list of potential guest bloggers.
And why do you need guest bloggers? Well, say you want to take a vacation or you just are facing a hectic schedule and can’t focus on the blog. You could use some help, right? Well, you invite some of your blogging friends to write guest blog posts. Each person may only need to write a post or two, so it doesn’t throw off their own schedule. Then you use those posts to cover for your vacation period or just to supplement your regular posts. It’s a great way of expanding your reach and finding new readers. Because of course your guest bloggers are going to mention on their blog that they’re blogging over on your blog. And that’s what you want.