So you’re thinking of blogging but you’re worried you don’t have the time to keep a blog going on a regular basis. You’re worried about coming up with topics and keeping readers engaged and coming back to your blog. Or maybe you just want to find a way to bring more people to your blog.
Plenty of people face these challenges when they consider blogging. I’ve come across one solution that I find people often don’t think about pursuing — group blogging. The idea of a blog as a personal space to write about our own thoughts or ideas is a compelling one. But it’s not always the right models for all bloggers to follow. Many blogging platforms, such as Blogger or WordPress, allow more than one writer to contribute to a blog. They can help make blogging a shared chore or perhaps a shared joy.
To set up a group blog, the first step is usually to establish a central theme or topic for the blog. Or to find an aspect that ties the bloggers together and provides a focus point that will draw in readers. I see this happening a lot with everything from technology focused blogs to Romance authors who join together to promote each other and their books. Once you have a theme or focus, you’ll have an idea of who to invite to join your blog. You want members who can work within the blogs focus, but you want to allow for some variety in views and perspectives to engage the reader. Then you’ll want to set up a schedule. With a large enough group, you can ensure fresh posts on a daily basis on the blog. But you’ll also want to make sure those posts are spread out a bit and aren’t all posted on the same day.
Of course someone needs to coordinate the group blog and make sure people are able to post and enjoying the work. If you don’t have time to do that, you can always look for existing group blogs and ask to join. Of course, an existing blog might want to see some evidence of your writing and blogging skill. But it is an option worth exploring. Group blogs can help you connect to readers who might not normally find your blog. It will give you better reach as a blogger.
Good post, useful blog, thank you for your work, keep on, guys!