Do you have a Tumblr account? Depending on the audience you want to appeal to, checking out tumblr could be a great investment in time and a little blogging effort. Now Tumblr works a bit differently than a traditional blog and its focused more on sharing quick content than pulling people into a single blog. I think this is a reason many SEO efforts have ignored Tumblr and left it open for more spontaneous social networking.
Setting up a Tumblr account is completely free. Though when you set one up and go to adjust the theme, I recommend scrolling down to find the free themes. You can always change to a paid theme if you find it worthwhile, but Tumblr puts the paid themes first. But once you get your Tumblr account, you’re ready to start Tumbling with your first post.
So, you’re wondering how that’s different from blogging. After all, I’m blogging right here aren’t I? Well, the focus on blogging is on getting people to come read the content on your blog, and for folks marketing things, to hope that those people will click on some links to other content.
But with Tumblr the focus is on sharing content, sort of like a more visual version of Twitter. You “tumblr” something you find interest – words, audio, images, video. Then friends who follow you see that and re-post on their tumblr. Which means other people can repost. And that post makes its way through the tumblr community, but it’s attributed to you. And if it’s something people like, they can go to your Tumblr and follow you. And you can create a tumblr page with links to your main site or another information you want to display.
Tumblr may not be for everyone, but if you want to join in the social network aspect of the site, it can be fun and help bring new readers to your blog.